return to press page MAKEUP ARTIST, PAIGE PADGETT PREDICTS TOP BEAUTY TRENDS FOR 2009

LOS ANGELES, CA - January 20, 2009 - The makeup theme for 2009 is free-spirited, yet polished. There is a strong focus on texture and finish. New, high-tech products will create interesting finishes. The trend in cosmetic spending is eco-friendly. The buzz words in beauty are sustainable, ethical, organic and natural.

• The Nude Face has come back in a variety of manifestations. But don't assume it's seamless; from primers to a myriad of skin-preps, this is makeup worked to the max. The face is flawlessly finished. This look is highly groomed and ueber sophisticated.
• Gloss, Glitter, and Gossamer is a key beauty story this year. Cheeks will glimmer with luminizer. Eyes will sparkle with glitter. Skin will gleam with gloss.
• Metallics create instant luxe. And who doesn't want that? Faces will be drenched in gold, bronze, copper, and platinum.
• Eco and Ethical is tipped for the greatest opportunity for growth. Organic Monitor published late last year valued the global organic and naturals market at $7bn, and forecast that it would surpass the $10bn mark by the end of the decade.
• India and China are setting trends. Cosmetic companies and consumers alike are looking to authentic remedies from the East for beauty inspiration such as traditional Chinese and Indian Ayurvidic Medicine.

Paige Padgett has been a successful makeup artist for more than 5 years. She has worked on TV shows including "Shear Genius 2," "The Biggest Loser," and the "Today" show. She has done work for Self Magazine, Nike, National Dairy Council "Got Milk" and developed a line of makeup for Randolph Duke for HSN, as well as working on the runways of Diane von Furstenberg and Badgley Mischka, to name a few. Paige has worked with the Environmental Media Association, is a contributing writer for Les Nouvelles Esthetiques & Spa and is the beauty expert for JillianMichaels.com where she writes a green beauty blog.

To learn more about Paige Padgett, go to PAIGEPADGETT.COM