Marketing Your Home For Maximum Exposure

Preparing Your Home for Sale

Now that your home is clean and ready to show, it’s time to focus on marketing. The right price and professional photos are essential to a successful sale.

How to Set the Right Price

Market Research: First, work with an agent to compare similar homes in your area. This will help you set the right price for your home.
Consider the Market: In a seller’s market, you can price higher. However, in a buyer’s market, it’s important to be more competitive with your price.
Be Flexible: If your home sits for over two weeks, it may be priced too high. Be prepared to adjust the price to attract more buyers.

Hire a Professional Photographer

In today’s world, most buyers start their search online. High-quality photos will make your listing stand out. A professional photographer knows how to highlight your home’s best features, using the right lighting and angles. This can lead to more views and showings.

Create a Compelling Listing

Instead of using generic phrases, focus on specific features of your home. For example: “This charming 3-bedroom, 2-bathroom bungalow features a remodeled kitchen, open-concept living space, and a spacious backyard.”

Consider Virtual Tours or Videos

Virtual tours or video walkthroughs give buyers a better sense of your home. Some buyers may prefer to view a home online before scheduling a visit. This option could lead to more offers.

Coldwell Banker’s Comprehensive Marketing Support

As a Coldwell Banker agent, I provide a full range of marketing support:

Professionally produced listing videos on YouTube with 1,000+ views.
A custom website for your property and targeted social media ads.
Email blasts, photo slideshows, and downloadable property flyers.
Geographically targeted ads for your home.

Attracting Serious Buyers

Pricing your home correctly and showcasing it with great photos and detailed descriptions is key to attracting serious buyers. In our next blog, we’ll cover tips for handling showings and offers.

“Thinking about selling? Let’s chat! I offer free, no-obligation consultations to help you get started.”